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Blog and Insights  

Where our team share prespectives, industry insights and company news.

September 29, 2023

Stand Out: Full Guide on Video Marketing for Real Estate Brokers

Video marketing is essential for real estate brokers to stand out and connect emotionally with potential clients. Hiring professional videographers alleviates the burden of DIY and ensures high-quality, engaging video content. Optimized, local video helps brokers build their brand, increase visibility, and measure ROI.

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September 27, 2023

Immersive Real Estate Experiences and the Future of Virtual Reality

Virtual reality is transforming the real estate industry by providing immersive and interactive property tours, enhancing marketing, enabling remote collaboration, and optimizing building management. This innovative technology is key to engaging buyers, streamlining operations, and gaining a competitive edge.

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September 25, 2023

Showcasing Neighborhoods: The Power of Video Marketing for Real Estate Agents

Video marketing is an effective tool for real estate agents to showcase listings and neighborhoods in a visually appealing way. However, agents should use video strategically and ethically, investing in quality production, respecting privacy concerns, and balancing virtual tours with essential in-person showings.

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September 18, 2023

Real Estate Video Trends to Watch in 2024

As video marketing becomes essential for real estate agents, cinematic listing videos, drone aerials, lifestyle branding films, interactive 3D tours, social media clips, live access, testimonials, and SEO optimization will be key video trends this year. Strategic video plans that target buyers and boost engagement are crucial for ROI.

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September 13, 2023

Elevate Real Estate Marketing with Aerial Drone Videography

Drone videography offers unique aerial perspectives that showcase real estate listings' features and surroundings. Professional drone operators follow regulations and best practices to legally capture engaging footage that boosts online engagement. Strategic aerial videography is now essential for modern real estate marketing.

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September 12, 2023

Lights, Camera, Leased! The Power of Professional Video for Commercial Real Estate

Professional video production can greatly benefit commercial real estate marketing. Partnering with an experienced video company provides expertise, efficiency, and custom content that showcases listings and brand in compelling ways, driving higher engagement and conversions. Vet providers thoroughly to find the ideal fit.

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September 8, 2023

5 Tips for Real Estate Developers: Creating Engaging Videos

Create compelling real estate videos by crafting storylines showcasing lifestyle appeal. Strategically highlight high-end features with close-up shots. Get creative with angles to emphasize impressive spaces. Portray residents enjoying amenities rather than vacant properties. Invest in professional production for cinematic quality. Impactful videos visualize lifestyle possibilities, showcase properties in the best light, and motivate buyers. Partner with experts to produce films that captivate audiences and drive interest in your brand.

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September 7, 2023

Why Your Luxury Inventory Isn't Moving: Showcasing Luxury Properties Through Video

Luxury home buyers expect visually stunning marketing materials. Professionally produced real estate videos showcase high-end properties at their best, allowing potential buyers to virtually tour before visiting. Agents should partner with an experienced video production company that uses cinematic equipment to highlight lavish details. Strategically promote the video online and via ads to reach qualified buyers. Choosing a company that specializes in luxury real estate videos can help agents differentiate themselves and expedite sales of premier listings. The investment pays off as the compelling video attracts inquiries for years.

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September 5, 2023

The Future of Video Marketing in Real Estate

Video marketing dominates real estate. Property tours and agent intros build trust and generate leads. Though production has costs, partnering with a marketing agency provides affordable, turnkey services that deliver ROI. Videos complement in-person tours by initially sparking interest. Address homeowners' privacy concerns through security settings and filming guidelines. Strategic, high-quality videos differentiate agents by showcasing listings, bios, and testimonials. Continually refine content based on data. Partnering with a video agency creates an executable plan to drive leads.

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January 23, 2023

A Guide On How To Personalize Your Content & Crush Your Competition

We focus on the importance of personalized video content for lead generation in the digital age we discuss the need to understand the target audience and segment them into smaller groups for more targeted and effective video content. The article also touches on using data and analytics to inform your content production efforts.

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January 21, 2023

Video Lead Generation: The future of digital marketing is here

This blog discusses the importance of video marketing as a strategy for generating business leads and the various style of videos that can be used for this purpose. We also highlight various tips, platform uses and talk about important metrics to improve your future video marketing campaigns.

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January 13, 2023

Unlock The Power of Video Content Marketing Strategies

A breakdown of a simple, straightforward video content marketing strategy. What to do, how to do it, and why planning your video content marketing strategy is key to your success.

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January 5, 2023

The Rise of Hybrid Events

Want to get the best of both worlds?

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January 2, 2023

10 Video Marketing Trends For 2023

Here's a list of 10 things you'll want to pay attention to and maybe implement in your business.

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December 24, 2022

Storyboarding Basics

Storyboarding is a crucial aspect of the pre-production process. So, what is a storyboard?

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December 9, 2022

Video campaigns and Successful Ads of 2021-2022

Every year advertising seems to get better and better. It’s incredible to see brands building on what worked in the past and making video an even more powerful tool.

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November 28, 2022

Types of Videos Every Marketer Should Know About

Let's break down the technical terms for different videos. We will also give you a taste of our own work to help differentiate them.

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November 14, 2022

Customer Retention Part 2: Retention Supported by Media

Media is a surefire way to keep your business at the top of your customer's minds, and we don't just say that because we are a media-based company.

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October 18, 2022

Customer Retention Part 1 - Calculating your Customer Retention:

A common theme throughout all of these blogs is that companies/businesses/services are simply not implementing very basic yet important strategies that are easy to understand and execute. Customer retention is one of these strategies. And a metric often overlooked.

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October 5, 2022

A Blog About Blogs

Blogs are an interesting and often overlooked area of the internet. Usually, people seek out blogs for information, and most will assume it's almost like an internet diary. If you've ever read a cooking recipe and it contains an entire biographical anecdote, that is a form of a blog post! But it's also a strategy. The internet is a business tool, it genuinely can improve your brand tenfold! ‍

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September 13, 2022

What types of video content great for your brand marketing

We are taking a deeper dive into the power of video content in this post, discussing the best kinds of video you should use to garner a reliable and engaged audience.

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September 13, 2022

Why video content is essential in 2022

One-third of all online activity is spent watching videos. So even if you are living under a rock, you most likely are still aware of the grasp video content has on the world. The video age in general is taking over all platforms, whether in the form of product videos, youtube reviews, advertisements, etc. Video is quickly becoming number one when it comes to entertainment and marketing.

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September 13, 2022

This Title is Micro Content

If you can understand any written or visual content in 8-10 seconds or less, that's micro-content. This time window is a bit flexible, but is consistent in one thing: it's not a very long amount of time at all.

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July 13, 2022

Video Psychology 

Time to get scientific over here; let's talk about psychology. How do our brains react to specific elements of content designs, what kinds of colors and sounds should you implement to pair the right emotion to the story. Read up on it in this mini video psychology manual.

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March 30, 2021

The ‘How-To’ of ‘How To Videos’: #StirCreativity with Bombay Sapphire

Giving a quintessential nod to an old standby, Bombay Sapphire breathed new life into the classic “G & T” with their #StirCreativity campaign. This campaign aimed to encourage & inspire mixologists and cocktail lovers around the world to take to social media and embrace their creativity by putting their own spin on the cocktail.

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January 24, 2021

pronto, a new virtual studio & sister company

Groovy d2c brands can now order funky-fresh images from Pronto's virtual studio

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January 23, 2021

2021 Predictions

2021 prediction and a little food for thought

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April 2, 2020

Top Video Trends for 2020

We're highlighting what we feel are the top trends in the realm of Video Marketing from 2020 onwards

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