We focus on the importance of personalized video content for lead generation in the digital age we discuss the need to understand the target audience and segment them into smaller groups for more targeted and effective video content. The article also touches on using data and analytics to inform your content production efforts.
This blog discusses the importance of video marketing as a strategy for generating business leads and the various style of videos that can be used for this purpose. We also highlight various tips, platform uses and talk about important metrics to improve your future video marketing campaigns.
A breakdown of a simple, straightforward video content marketing strategy. What to do, how to do it, and why planning your video content marketing strategy is key to your success.
Here's a list of 10 things you'll want to pay attention to and maybe implement in your business.
Storyboarding is a crucial aspect of the pre-production process. So, what is a storyboard?
Every year advertising seems to get better and better. It’s incredible to see brands building on what worked in the past and making video an even more powerful tool.
Let's break down the technical terms for different videos. We will also give you a taste of our own work to help differentiate them.
Media is a surefire way to keep your business at the top of your customer's minds, and we don't just say that because we are a media-based company.
A common theme throughout all of these blogs is that companies/businesses/services are simply not implementing very basic yet important strategies that are easy to understand and execute. Customer retention is one of these strategies. And a metric often overlooked.
Blogs are an interesting and often overlooked area of the internet. Usually, people seek out blogs for information, and most will assume it's almost like an internet diary. If you've ever read a cooking recipe and it contains an entire biographical anecdote, that is a form of a blog post! But it's also a strategy. The internet is a business tool, it genuinely can improve your brand tenfold!
If you can understand any written or visual content in 8-10 seconds or less, that's micro-content. This time window is a bit flexible, but is consistent in one thing: it's not a very long amount of time at all.
We are taking a deeper dive into the power of video content in this post, discussing the best kinds of video you should use to garner a reliable and engaged audience.
One-third of all online activity is spent watching videos. So even if you are living under a rock, you most likely are still aware of the grasp video content has on the world. The video age in general is taking over all platforms, whether in the form of product videos, youtube reviews, advertisements, etc. Video is quickly becoming number one when it comes to entertainment and marketing.
Time to get scientific over here; let's talk about psychology. How do our brains react to specific elements of content designs, what kinds of colors and sounds should you implement to pair the right emotion to the story. Read up on it in this mini video psychology manual.
Giving a quintessential nod to an old standby, Bombay Sapphire breathed new life into the classic “G & T” with their #StirCreativity campaign. This campaign aimed to encourage & inspire mixologists and cocktail lovers around the world to take to social media and embrace their creativity by putting their own spin on the cocktail.
Groovy d2c brands can now order funky-fresh images from Pronto's virtual studio