Blog and Insights  

where our team share prespectives, industry insights and company news.

September 13, 2022

This Title is Micro Content

If you can understand any written or visual content in 8-10 seconds or less, that's micro-content. This time window is a bit flexible, but is consistent in one thing: it's not a very long amount of time at all.

September 13, 2022

Why video content is essential in 2022

One-third of all online activity is spent watching videos. So even if you are living under a rock, you most likely are still aware of the grasp video content has on the world. The video age in general is taking over all platforms, whether in the form of product videos, youtube reviews, advertisements, etc. Video is quickly becoming number one when it comes to entertainment and marketing.

September 13, 2022

What types of video content great for your brand marketing

We are taking a deeper dive into the power of video content in this post, discussing the best kinds of video you should use to garner a reliable and engaged audience.

July 13, 2022

Video Psychology 

Time to get scientific over here; let's talk about psychology. How do our brains react to specific elements of content designs, what kinds of colors and sounds should you implement to pair the right emotion to the story. Read up on it in this mini video psychology manual.

March 30, 2021

The ‘How-To’ of ‘How To Videos’: #StirCreativity with Bombay Sapphire

Giving a quintessential nod to an old standby, Bombay Sapphire breathed new life into the classic “G & T” with their #StirCreativity campaign. This campaign aimed to encourage & inspire mixologists and cocktail lovers around the world to take to social media and embrace their creativity by putting their own spin on the cocktail.

January 24, 2021

pronto, a new virtual studio & sister company

Groovy d2c brands can now order funky-fresh images from Pronto's virtual studio

January 23, 2021

2021 Predictions

2021 prediction and a little food for thought

April 2, 2020

Top Video Trends for 2020

We're highlighting what we feel are the top trends in the realm of Video Marketing from 2020 onwards