September 7, 2023

Why Your Luxury Inventory Isn't Moving: Showcasing Luxury Properties Through Video

If you're a real estate agent trying to sell luxury properties, using high-quality, cinematic real estate videos can be a game changer. Luxury home buyers expect to see beautiful visuals that capture the essence of a multi-million dollar property.

In this post, we'll look at how real estate video production companies can help agents and developers showcase high-end homes and ultimately sell more of them.

The Power of Cinematic Real Estate Videos for Luxury Homes

Luxury home buyers are looking for properties that wow them. They want to see the grand foyer with imported marble floors, the gourmet kitchen with Sub-Zero and Wolf appliances, the sprawling backyard oasis with an inground pool and spa, and all the other amenities that command the home's premium price.

A professionally produced real estate video allows potential buyers to visually tour the property and its upscale details before even stepping foot inside. High-quality video captures the natural lighting, architectural details, and overall ambiance that photos alone can't always portray. This helps convey the essence of what it would be like to live in that home.

Real estate videos also allow buyers to get a feel for the neighbourhood or community where the luxury home is located. Drone footage can provide stunning bird's-eye-views of the property, surrounding area and nearby attractions. This helps buyers understand the exclusivity and advantages of living in that location.

Work with a Video Production Company That Understands Luxury

When choosing a real estate video production company, it's key to pick one that understands the luxury home market and has experience producing high-end property videos. You want a company that has the skills and equipment to showcase these homes in the best possible light.

Ideally, the company will use cinematic cameras like the Red Komodo, Canon C70, or Sony FX6 to capture 6K Ultra HD footage. A gimbal like the DJI RS3 Pro or Zhiyun Crane 3S Pro provides stabilization for smooth cinematic shots. Drone footage can be captured in stunning 4K resolution using a drone like the DJI Inspire 2. This professional gear brings out the full grandeur of each room and exterior detail.

The production company should also utilize optimal lighting, thoughtful music selection, and graphic titles where appropriate. Using practical lights, reflectors, and negative fill creates a cinematic look by sculpting the light. Royalty-free background music should match the luxury lifestyle vibe. Simple animated lower thirds can elegantly transition between scenes.

The final edited video should flow beautifully from one visually stunning scene to the next using cuts, dissolves, and other seamless transitions. It's key that the production team captures the property's unique character and showcases special features through thoughtful videography. For example, lingering shots of a modern chef's kitchen or a spa-like bathroom help the target luxury buyer envision enjoying those spaces on a daily basis.

Case Study: Harmony Ridge, Rocky View County - CITY BLOCK CAMPAIGN

One great example is the real estate video content our team produced for the new community development at the foothills of the Canadian Rocky Mountains, Rockyview County, Alberta.

We utilized a BlackMagic 6K cinema camera and Ronin gimbal to capture the interiors with a rich, cinematic look. This brought out details like the custom cabinetry, marble countertops, and spa-like bathrooms. Using practical LED lights, we sculpted the lighting in each room to show off the high-end finishes and create depth.

For exteriors, we used an Inspire 2 drone in 4K resolution to showcase the incredible Rocky Mountain views. Shooting during the golden hour enhanced the cinematic style. The drone also provided unique aerial perspectives of the property and surrounding trails.

In post-production, we added slow-motion clips and dissolves between scenes to further elevate the visual style. Simple animated lower thirds introduced new sections like the kitchen and primary suite. The final video flowed seamlessly while highlighting the most impressive details of the luxury property.

Take Advantage of Real Estate Video Marketing

Once you have an enticing cinematic video of a luxury listing, take full advantage of video marketing tactics to promote that property:

  1. Feature the video prominently on the listing webpage so it's one of the first things potential buyers see.
  2. Share the video on your agency's social media channels, including a teaser clip on Instagram. Ensure it's easy for users to link to the full video.
  3. Upload the video to YouTube and Facebook to maximize reach. Active promotion can help it gain more views. According to Hubspot, listings with video receive 403% more inquiries compared to those without.
  4. Run video ads on platforms like Facebook, YouTube and Instagram to get the real estate video in front of qualified users who have shown interest in luxury homes. Target relevant keywords like "luxury homes" and "million-dollar listings".
  5. Include a link to the video in email campaigns and monthly newsletters. Segment your email lists to target those most likely to buy or share high-end listings.
  6. Pitch the listing video to local media outlets. Securing a news feature can expand your reach.

When initially partnering with a video production company, be sure to provide plenty of details about the property's features and your target audience. This allows their team to develop the most effective strategy and creative approach for presenting the home. Maintain open communication throughout the process to achieve the best final video.

Professionally produced real estate videos give high-end homes the exposure they deserve while helping agents connect with qualified buyers. Be sure to team up with a video production company experienced in luxury properties.

With a cinematic video as part of your marketing strategy, you can effectively showcase premiere listings to attract modern aficionados of luxury living.

Tips for Choosing a Real Estate Video Company

When researching real estate video production companies, keep the following tips in mind:

  • Look for a company that specializes in real estate videos, preferably with experience showcasing luxury homes.
  • Review their portfolio/demo reels to see examples of high-end property videos they’ve produced.
  • Ask about the specific equipment they use like professional cinema cameras, gimbals, drones, lighting, etc.
  • Ask how they will showcase the unique details and amenities of your luxury listing.
  • Look for a customized approach, not a “one size fits all” formula.
  • Make sure they can deliver a polished, cinematic look.
  • Expect to pay more for luxury real estate video services. Avoid companies offering rates that seem too good to be true.
  • Read client reviews and testimonials to gauge quality and overall experience.
  • Choose a company that will help distribute your finished video for maximum exposure.

Following a customized production process with the right real estate video company will result in a compelling video that captures a luxury home in the best possible light. Use this valuable marketing asset to attract high-end buyers and expedite sales.

Stand Out with a Real Estate Video Production Company

In the competitive luxury real estate market, agents need to creatively differentiate themselves and their listings. A stellar cinematic video can captivate potential buyers before they even start their home search.

Take the time to choose a professional real estate video company that will deliver a beautifully crafted film showcasing your premier property at its best. Pair the emotional power of video with an effective distribution strategy. With an unforgettable viewing experience, you will connect with motivated buyers looking for their dream home.

The investment in a luxury real estate video will pay dividends for years as future buyers discover that listing video online and inquire. Let creative video marketing expertise give your high-end listings an edge while accelerating the sales process. Contact our team today to get started on an unforgettable video that sells.

create something brag-worthy.

i'll bite