The Ace Collective, a Canada-wide community for entrepreneurs and leaders, has relied on 2C Media for comprehensive event coverage over the past three years. Our partnership with The Ace Collective took a step further in 2021 when we added live streaming services to our creative offerings, allowing for a seamless combination of on-site event coverage and pay-gated virtual access for members unable to attend the conference. This innovation permitted The Ace Collective to increase attendance and revenue streams by releasing 500 tickets at a lower price point, making the experience more accessible and inclusive for all community members.