Our goal was to showcase the depth of Bison Transport's culture and involvement with Inspiring Women to Lead the Charge in their communities and within the organization in a stylish and modern format. Minimalism combined with elements of euphoric storytelling allowed us to produce a series of videos precisely as we envisioned with our patron in our strategy stage. The output was inspiring and pleasant to watch, with an elegant aftertaste of Bison Transport's impact on the male-dominated Canadian transportation industry.