Our goal was to showcase the depth of Bison Transport's culture and involvement with Inspiring Women to Lead the Charge in their communities and within the organization in a stylish and modern video format. Minimalism combined with elements of euphoric storytelling allowed us to produce a series of videos precisely as the patron envisioned. The output was inspiring, with an elegant aftertaste of Bison Transport's impact on the male-dominated Canadian transportation industry. The video commercials increased engagement with the Inspiring Women to Lead the Charge initiative and increased visibility and recognition for Bison in the transportation industry, highlighting their commitment to promoting diversity and equality in the workplace.