Truss needed content that could do more than just sit on a shelf. Their existing assets were static, unengaging, and weren’t pulling attention—especially in high-traffic retail environments. On top of that, cannabis regulations in Canada differ by province, making consistency a serious challenge.

We tapped our motion design team to bring the visuals to life—creating custom, on-brand graphics built to work across in-store menus, websites, and newsletters. Our deep experience in the cannabis space meant we could navigate the nuances of compliance while still pushing creative boundaries.

The result? Scroll-stopping motion assets that increased engagement online, converted in-store, and passed regulatory review without breaking a sweat. Content that not only looked good—but worked hard across every channel.