Prime Movers Rigging & Industrial Services had a credibility gap that had nothing to do with their work. Their crews were moving million-dollar equipment across Western Canada with an impeccable safety record—but outside of referrals, nobody knew it. No content showcasing technical capability. No documentation of the high-stakes work happening daily on site. Every new conversation started at price, not competence. For a company positioning toward acquisition, that gap between reputation and visibility was a liability.

We designed a content system built around five pillars: case studies that prove expertise through problem-action-outcome storytelling, founder-led insights that humanize the brand and establish industry authority, an SOP video library embedded across tools and trucks to scale training and reduce liability, a field content bank powered by crew-captured footage between our quarterly site visits, and an annual culture piece that celebrates the team and sets the tone for the year ahead. The system was engineered to feed itself—capturing the work already happening and turning it into compounding trust assets.

With the system in place, Prime Movers now has a growing library of content that earns attention rather than demands it. Their story is being told consistently across social, internal operations, and sales conversations. The shift from “what do you charge?” to “we’ve seen your work” is underway. And when acquisition conversations happen, the proof won’t need to be assembled. It’s already on the table.