Small Batch Gelato Goodness


Righteous, the best small-batch gelato in the game, teamed up with their sassy agency, Jack Russel, to bring forth a powerhouse advertising campaign. ‍To add some extra pizazz, they obviously called in the big guns at 2C Media also known as the crème de la crème of video production companies in Western Canada - to create a series of show-stopping, attention-grabbing video ads. These ads stood ready to conquer all platforms and formats, from broadcast to digital to social media. 2C Media is never satisfied with just videos - we also produced killer stills for print and social media, making sure every channel was representing the brand flawlessly. Once Jack Russel passed on the script, the 2C production team took the reins and ran with it. 2C Media handled all the talent sourcing, location management, and even the permitting requirements, making sure everything was running smoothly. And with 6 different locations for each flavour to market, they made sure every aspect was covered. The collaboration between Righteous, Jack Russel, and 2C Media was a match made in advertising heaven. The result? A cohesive and impactful advertising campaign that will be the best 5 seconds of any audience's life. The objective was to boost brand awareness as Righteous takes over new markets, and boy, did we deliver!

James Boettcher

Founder, CEO

"Aidan and his team are amazing to work with - highly recommend them!"

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